Gears of War on Xbox.
Using the big guns to engage fans.
Xbox released another installment of one of their most popular first-party game title series: Gears of War. Microsoft wanted to find a way to engage fans, build a community, and drive traffic into Windows Store to pre-order or purchase a digital copy of the ultimate edition and other related products.
Summit Group developed a campaign site where users could purchase the game, but also access behind-the-scenes content. The site included exclusive interviews with the creators, curated music- playlists, and other related products from Xbox.com, Groove and Windows Store.
Over $15k in online revenue generated.
Over $15,000 was generated in revenue from purchases online, which accounted for more than 1.5 % of all revenue for Gears of War 4.